Thanks to Regina for forwarding this to me today:
Tactic # 6 -Raise Your Fees Every Year!
Raising your fees isn't really a tactic; its a necessity! Every year, you spend more money on rent, on supplies, on salaries and on your own standard of living. If you don't increase your fees by 5-10%, you're actually shrinking your business by the rate of inflation.
And when you do raise your fees, you'll find something surprising: when your clients pay you more, they value you more.
In fact, some people actively seek out the most expensive services in the belief that these are the best. If you're undercutting your competitors, no one is going to notice the quality of your service; they're only going to look at your price. Its like buying a car: a luxury product might only cost $50 more to make than a regular product but people still pay thousands extra so that they can boast about buying the best. If your service is the best, your clients will be prepared to pay for it...
Almost All Of Those People Will Purchase The Product Or Service From Someone Other Than The Original Advertiser!
Why do you think that is?
I'll tell you why... because people buy when THEY are ready to buy not when YOU are ready to sell.
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