Enjoy and please comment on the blog to let me know what you think!
Subject: I can sell, but don't talk to me about that “R” word…
Does this sound like you? I'm a strong seller; selling is not a big deal; our products are so awesome that once you get them in front of people they really do sell themselves because they are so wonderful. Yes, I mention the business opportunity at the beginning and the end of my presentation. Yes, I even give everyone at my parties some information on the business. I'm sure if they are interested, they will ask me about the business; after all, I don't want to be PUSHY!Annette's comment: Unless you're doing huggable home parties you're not likely to be standing in front of a group of women to share our business opportunity at the beginning of your presentation but you can joke with the kids about how they'd make a great assistant if their mom wanted to ever have a party business like yours. It's fun to hear what kids share with their moms... "And the lady said I'd make a great assistant if you'd ever want to do a business like that mom - that would be so totally cool mom...can we do it???" You never know! :-)
The above are ACTUAL comments from a consultant who was such a strong seller that she consistently was recognized by her company year after year for being in the top 1% of her company! After years of this, she finally realized that with the number of people she was selling product to, she was really missing a BIG opportunity for building residual income by recruiting and team building. She made the choice to change by incorporating a few more pro-active approaches to her business; consider giving these a try:
Make a HELP WANTED sign to display at each party
(Annette's comment: Put a "help wanted" mini flyer in every take home bag)
Put a recruiting label with “your story” on each catalog
(Annette's Comment - add a recruiting label to your mini catalogs and include them in every take home bag)
Focus on demonstrating products from the new consultant kit and state that these items are included in the kit
(Annette's Comment - add a picture of the starter kit to the mini help wanted flyer!)
Coach ALL hostesses with the attitude that they will join
(Annette's Comment - ask ever birthday mom if she knows of anyone who might like to have a fun birthday party business!)
Talk to EVERY guest individually about joining
(Annette's Comment - see above about joking with the kids about having their mom join and them being assistant)
Make “Morning After Calls”, to each guest, thanking them again for their purchase and inviting them to join
(Annette's Comment - call your birthday hostess a day or two after thanking them again for the party and asking if she's knows of anyone who might want to join the fun!)
Make recruiting the primary focus at each event
(Annette's Comment - Uh, that' won't work at our events but you could set up a recruiting night and include an invite in your party take home bags)
Make the parties fun and simple so potential recruits could see that it is truly duplicatable work.
(Annette's Comment - Make the parties fun and simple so every birthday mom can see that it is truly duplicatable work!)
By making these simple changes, she more than doubled her annual recruiting. But the biggest difference she said was in her attitude. She says; “You have to believe that the opportunity you are offering IS your best product. Make it your primary focus at each presentation that you do…the sales will come naturally; but statistics don't lie; you really do need to ask. But when you do, 1 in 10 will join! Yes, there are still some individuals who will come up and ask you, but the majority are waiting for you to invite them to join you.
So, what do you think? Any other ideas that stand out?
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