As most of you know, I subscribe to way too many newsletters and info emails. But I love to learn and it's amazing what you'll pick up to bump up your business as you glance through these tidbits of information.
Today, for instance, I got the newsletter from Christie Northrup. I don't always read Christie's emails now, to be perfectly honest, not because I don't think they're good but because she's very focused on party plan businesses - you know, the typical home party where a bunch of ladies get together and buy after a presentation. Since our Noah's Ark Workshop business is so different than that, many of her party ideas, etc., don't apply. But I stay on her list because I know in the past she's had some great insights and you never know.
Anyway, today's email talks about what to pack in your "business bag" for vacation and I thought it had some great information even for our business. You can read the entire post on her website when you CLICK HERE but to summarize what she suggests - at least in part one and part two:
1. When you pack for vacation ALWAYS remember to pack a business bag
2. Make sure that in the bag you put at least ONE sample product so a new potential customer and/or recruit can see how gorgeous our animals are. I'd suggest a GRAND animal - because they're absolutely the best part of our company and people can't resist holding, hugging and snuggling them - and then WANT THEM!!!
3. Keep only ONE catalog/flier in your business bag. I thought this was interesting. Her suggestion is to only keep one and then if someone says "can I have one of those" you can say, "Well this is my only one in this bag and I'd like to keep it to show people. But if you give me your contact information I'd be happy to get one to you." Her philosophy is that if you get their info, you're now in control and have permission to contact them further about a party or the business. Her other suggestion is to keep MORE copies of the catalog in your packed luggage (or trunk) so that after you get the contact info, if you happen to run into that person later you can still give them one and save yourself postage. Pretty smart!
4. Push pins - keep some push pins and mini fliers in your bag so if you make a stop somewhere and they have a bulletin board you are able to leave your information there.
This is just the start of her series so I'll see what else she has to say or you can subscribe to her newsletter yourself and get the full scoop!
Enjoy!
2 comments:
These are great ideas. We can use these tips on our travels to convention. Thanks for sharing!
Che Brown pretty much shot down the idea of not giving them a catalog right then and there and just giving it to them and then asking for their info. Personally I think most moms will give their information more freely if they know they're actually going to get something they want sent to them, etc... still mulling that one over in my head.
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