If you read THIS POST about crafting the 30 second commercial you'll see that it really takes a whole different spin on your business than what we usually think.
Most of the time we're focused on products. And yes, our products do speak for themselves - they really do. I mean if you walk into a day care center with a few animals in tow it's almost a guarantee that they'll say "when can we do it".
But in a lot of cases, especially if you're not carrying around an animal, you want to focus not so much on the product but on the SOLUTION to a problem that you or your service provides.
So it's not just "we've got adorable stuffed animals" or even "our stuffed animals parties are a blast" but it's "We relieve the typical birthday party headaches by entertaining your kids for an hour with adorable stuffed animals."
See the difference? One is talking about the animal, the other is talking about the solution to a problem they probably have.
So change your mindset - start making a list of all the problems our service provides and you'll realize you've got something REALLY GREAT to offer moms, day cares, scout troops, senior centers, schools, park districts, etc.
What do you think?
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