Throughout my direct sales career I've heard the figure that you'll probably convert 1 in 10 people you talk to, meaning if you're cold calling on 100 people, about 10 of those people will be interested in hearing more. And then of those 10 people you'll likely get 1 sign up. Or, if you're reaching a group of people who is already warm to the idea that 1 in 10 will jump in to your business.
Those numbers go with regard to either the business opportunity (aka recruiting) or getting parties and customers.
Today I read this post from Kim Klaver (I really like her approach to things) which makes it sound more like it's one in twelve rather than one in ten. Either way, in a business like ours it's vitally important that you're interacting with and engaging in some continued conversation with a lot of people.
Anyway, enjoy Kim's post. In her email to me she also quoted from this blog post about the importance of entrepreneurship and how real entrepreneurs don't worry so much about the economy - they just start businesses and create jobs. And that's what keeps our company strong.
Enjoy them both and I'd love to hear what you think!
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