Although most of you know that I'm not a big fan of lower cost starter kits, I do use them to my advantage when recruiting.
The moment the notice came out about the $10 special, I immediately emailed my list and let them know. My "list" is all the people who have EVER (over the last 5 years) expressed any interest in joining Noah's Ark (and haven't asked to be removed or removed themselves). I told them that this was new, that it was only available for a short time and that it's a great way to tire kick the business OR the PERFECT way for someone who knows already that they will have bookings quickly and wants to use the extra money they would have spent on our $129 kit toward inventory, i.e., making money for yourself faster!
I sweetened the pot by offering an "act now" promotion where if they took advantage of the special kit while I was on vacation last week they'd get a little bonus from me when they placed their first product order of any size before December 31.
A little later I'll do another promotion where I'm going to offer a $10 gift card to anyone who signs up and orders $100 in product within their first 60 days, etc... essentially getting their starter kit for "free".
How are you using the $10 kit to your advantage?
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