Conquering Resignation

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By Robert Middleton

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Conquering Resignation
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With the current insanity of our economy, it's easy to get dragged
down and slip into resignation, or worse.

When something unfortunate is happening to another we don't
know (such as losing their home to a foreclosure), we are not
greatly impacted.

When something happens to us such as losing a client because
they don't have the funds to pay us, we are understandably
affected. We may feel discouraged.

But when both of these situations are happening at the same
time (and often repeatedly) it is easy to slip into resignation,
hopelessness and even depression.

Are you experiencing these signs of resignation?

Your business does not feel so fun anymore;
if feels like a burden

You find yourself in a scarcity mindset and
worrying about money

You get sucked into conversations about how
bad things are

You become addicted to the news,
which is mostly bad

You don't feel creative or have the initiative
to start new projects

You often feel like quitting and giving up
on your dreams

The first step in getting out of this place of resignation is realizing
that you are there in the first place. This isn't easy because it
seems that the external circumstances (which are real) are the
cause of your resignation. You feel that if things change (in the
economy and in your business) that things will get better.

The second step is to question the beliefs underlying your
resignation. What would you have to believe to feel the way you
do? Are any of these familiar to you?

I can't succeed in this economy

Nobody can afford my services now

Nothing I do to promote myself works

Are these true? Can you really know? Or are they just beliefs that
you bought into? One thing is true - they will become self-
fulfilling prophecies if you continue to believe them.

When you are attached to beliefs like this, notice how you react,
how you talk, how you behave. What is that costing you? How are
these beliefs impacting your life, your business and your future?

What if you couldn't think those thoughts? What if it was
impossible to entertain them for even a moment? How would
things be like then? How would you talk and behave?

It's time to generate some new beliefs and then take actions that
support them:

I can succeed in this economy
I can get out there and network more; I can study successful
marketing strategies; I can mix with people who are positive
instead of negative; I can remember the contribution I make and
take the steps to share this with everyone.

People can afford my services now
I just have to meet with more people and get the world out more
clearly about what I do; I can take the time to write better
marketing materials that make a more persuasive case; I can
offer better value and go the extra mile in providing service.

Everything I do to promote myself works
Because I am excited about my business, when I connect with
people, I make an impact and people remember me; I'm not
afraid to follow-up because I have value to offer; I'm enthusiastic
about the future of my business; when the economy improves,
things will only get better.

Aren't all of these statements just as true or truer than the
previous ones? Then why not choose them to believe instead?

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The More Clients Bottom Line: You can buy into the story of
resignation or you can create a new story of hope and
opportunity, no matter what the external circumstances. This will
help you take the initiative to market yourself even more
proactively and do your part in helping the economy get back on
track.

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By Robert Middleton of Action Plan Marketing. Please visit
Robert's web site at www.actionplan.com for additional
marketing articles and resources on marketing for professional
service businesses.